Privacy Policy

Last updated: May 1, 2025

1. Who We Are

Ed Techs Ltd ("Ed Techs", "we", "our", or "us") operates the website edtechs.org and related services. We are a technology-focused media and advertising company registered in England and Wales.

Registered address: 71–75 Shelton Street, London, WC2H 9JQ, United Kingdom.
Data Controller contact: [email protected]

2. Information We Collect

2.1 Information You Provide

When you fill in a form on our website (such as a lead form, contact form, or newsletter sign-up), we may collect:

• First and last name
• Email address
• Company name (optional)
• Responses to survey questions (e.g., mileage, vehicle type)
• Message content submitted via contact forms

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical data, including:

• IP address (anonymised where required by law)
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring URL (the website that directed you to us)
• Device type (desktop, mobile, tablet)

This data is collected via cookies and similar technologies (see Section 5).

2.3 Information from Third Parties

If you interact with our content distributed through third-party advertising networks (such as Outbrain), those platforms may share aggregated, non-personally-identifiable audience data with us for campaign analytics purposes.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To deliver requested content or reports — e.g., sending you the EV savings report you requested
• To respond to enquiries — answering your messages and providing customer support
• To send relevant newsletters (only where you have opted in)
• To improve our website and content using aggregated analytics data
• To serve advertising — delivering targeted advertising in compliance with applicable laws
• To comply with legal obligations — including fraud prevention and regulatory requirements

We will never use your data to make automated decisions that significantly affect you without your explicit consent.

4. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA) and United Kingdom, we process personal data under the following legal bases:

• Consent: Where you have provided explicit consent (e.g., newsletter sign-up, cookie acceptance)
• Contract: Where processing is necessary to fulfil a service you requested
• Legitimate interests: For analytics and fraud prevention, where these interests do not override your rights
• Legal obligation: Where required by applicable law

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to operate and improve our website. Cookies are small text files stored on your device.

Types of cookies we use:

• Essential cookies: Required for the website to function (session management, security). Cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our website (e.g., Google Analytics). Anonymised where possible.
• Advertising cookies: Used by our advertising partners (including Outbrain) to serve relevant advertisements. Only activated with your consent.
• Preference cookies: Remember your choices (e.g., language, region) to personalise your experience.

You may control cookies through your browser settings or our cookie consent banner. Note that disabling certain cookies may affect website functionality.

6. Sharing Your Information

We do not sell your personal information. We may share your data in the following limited circumstances:

• Service providers: Trusted third-party providers who process data on our behalf (e.g., email delivery platforms, analytics providers). These parties are contractually bound to protect your data.
• Advertising networks: Aggregated, non-personally-identifiable audience data may be shared with ad network partners for campaign optimisation.
• Legal requirements: If required by law, court order, or to protect the rights and safety of Ed Techs, our users, or the public.
• Business transfers: In the event of a merger, acquisition, or asset sale, your data may be transferred. We will notify you in advance.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law:

• Contact form submissions: up to 12 months
• Newsletter subscribers: until you unsubscribe
• Analytics data: up to 26 months (anonymised)
• Legal and financial records: up to 7 years (as required by UK law)

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to access: Request a copy of the data we hold about you
• Right to rectification: Request correction of inaccurate data
• Right to erasure: Request deletion of your data ("right to be forgotten")
• Right to restrict processing: Request that we limit how we use your data
• Right to data portability: Receive your data in a structured, machine-readable format
• Right to object: Object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption, access controls, and regular security reviews.

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

10. Children's Privacy

Our website is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately at [email protected] and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting a notice on our website or, where appropriate, by email. The date at the top of this page reflects when the policy was last updated.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact:

Ed Techs Ltd — Data Privacy Team
Email: [email protected]
Address: 71–75 Shelton Street, London, WC2H 9JQ, United Kingdom