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California Privacy Notice

This notice supplements our Privacy Policy and applies specifically to California residents under the CCPA and CPRA.

Last updated: May 1, 2025

Table of Contents

  1. Applicability
  2. Categories of Personal Information Collected
  3. Sources of Personal Information
  4. Business Purposes for Collecting
  5. Sharing and Disclosing Personal Information
  6. Do Not Sell or Share My Personal Information
  7. Sensitive Personal Information
  8. Your California Privacy Rights
  9. How to Submit a Request
  10. Verification Process
  11. Authorised Agent
  12. Non-Discrimination
  13. Contact

Your rights at a glance: California residents have the right to know, delete, correct, and opt out of the sale or sharing of personal information. We do not sell your personal information. Submit a request at [email protected].

1. Applicability

This California Privacy Notice ("CA Notice") applies to residents of the State of California and supplements Ed Techs' general Privacy Policy. It describes our practices regarding personal information of California consumers under the California Consumer Privacy Act of 2018 (CCPA) as amended by the California Privacy Rights Act of 2020 (CPRA).

If you are a California resident, the rights described in this CA Notice apply to you in addition to the rights described in our general Privacy Policy.

2. Categories of Personal Information Collected

In the past 12 months, Ed Techs has collected the following categories of personal information from California consumers:

Category Examples Collected
IdentifiersName, email address, IP addressYes
Internet / Network ActivityPages visited, time on site, referring URL, browser typeYes
Geolocation (approximate)Country or region inferred from IP addressYes
InferencesAudience segments inferred from browsing behaviour (e.g., EV interest)Yes
Commercial InformationProducts or services considered (from form responses)Yes
Sensitive Personal InformationNone collectedNo
Financial InformationNone collectedNo
Biometric InformationNone collectedNo
Health InformationNone collectedNo

3. Sources of Personal Information

We collect personal information from the following sources:

  • Directly from you: When you fill in forms, subscribe to newsletters, or contact us
  • Automatically from your device: Through cookies and analytics tools when you visit our Website
  • Third-party advertising platforms: Aggregated audience data from networks including Outbrain (non-personally-identifiable)
  • Analytics providers: Such as Google Analytics (anonymised)

4. Business Purposes for Collecting

We use collected personal information for the following business purposes:

  • Delivering content and reports you requested
  • Responding to enquiries and providing customer support
  • Sending newsletters and marketing communications (with consent)
  • Analysing website usage to improve our content and services
  • Serving targeted advertising to relevant audiences
  • Fraud detection and prevention
  • Complying with legal obligations

We do not use personal information for any purpose incompatible with these stated purposes without first providing notice and, where required, obtaining your consent.

5. Sharing and Disclosing Personal Information

In the past 12 months, Ed Techs has disclosed personal information to the following categories of third parties for business purposes:

  • Email service providers (for newsletter delivery)
  • Analytics providers (for website analytics — anonymised data)
  • Advertising platforms (aggregated, non-personally-identifiable audience segments only)
  • Cloud hosting providers (for website infrastructure)

We do not sell your personal information to third parties for monetary or other valuable consideration. We do not share your personal information for cross-context behavioural advertising without your consent.

6. Do Not Sell or Share My Personal Information

Ed Techs does not sell personal information as defined by the CCPA/CPRA. We do not share personal information with third parties for cross-context behavioural advertising.

If you wish to confirm this or submit a formal opt-out request, please email us at [email protected] with the subject line "Do Not Sell or Share — California Request".

We will not ask you to create an account or pay a fee to exercise this right.

7. Sensitive Personal Information

Ed Techs does not collect, use, or disclose sensitive personal information as defined under the CPRA (which includes precise geolocation, racial or ethnic origin, religious beliefs, union membership, biometric data, health information, sex life, or sexual orientation).

8. Your California Privacy Rights

As a California resident, you have the following rights under the CCPA/CPRA:

Right to Know

You have the right to request that we disclose: (a) the categories and specific pieces of personal information we have collected about you; (b) the categories of sources from which we collected it; (c) the purposes for which we use it; and (d) the categories of third parties with whom we share it.

Right to Delete

You have the right to request deletion of personal information we have collected about you, subject to certain exceptions permitted by law (such as where retention is required for legal compliance).

Right to Correct

You have the right to request that we correct inaccurate personal information we hold about you.

Right to Opt Out of Sale / Sharing

You have the right to opt out of the sale or sharing of your personal information. As noted above, Ed Techs does not sell or share personal information for advertising purposes without consent.

Right to Limit Use of Sensitive Personal Information

You have the right to direct us to limit the use of sensitive personal information. Ed Techs does not collect sensitive personal information.

Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA/CPRA rights. You will not receive a different level of service, be charged different prices, or be denied goods or services for exercising your rights.

9. How to Submit a Request

To exercise any of the rights described above, you may:

  • Email: [email protected] with subject "California Privacy Request"
  • Contact form: edtechs.org/contact — select "Legal & Privacy" as inquiry type

We will acknowledge your request within 10 business days and respond substantively within 45 calendar days. If we need additional time (up to 90 days total), we will notify you.

10. Verification Process

To protect your privacy and security, we will verify your identity before fulfilling a request. The verification method depends on the sensitivity of the information requested and the type of request:

  • For deletion and disclosure requests: We will ask you to confirm your email address and may request additional identifying information
  • For requests made via a representative: We require written authorisation (see Section 11)

We will not retain the verification information for any purpose other than fulfilling your request.

11. Authorised Agent

You may designate an authorised agent to submit a request on your behalf. To do so, the agent must provide: (a) written proof of your authorisation; and (b) verification of the agent's own identity. We may also contact you directly to confirm the request.

12. Non-Discrimination

Consistent with the CCPA/CPRA, Ed Techs will not:

  • Deny goods or services to you
  • Charge you different prices or rates
  • Provide a different level or quality of services
  • Suggest that you may receive a different price or service level

…as a result of your exercising any of the rights granted under the CCPA/CPRA.

13. Contact

For California privacy requests or questions about this CA Notice:

Ed Techs Ltd — California Privacy Requests
Email: [email protected]
Subject line: California Privacy Request
Address: 71–75 Shelton Street, London, WC2H 9JQ, United Kingdom

Technology media and advertising company delivering performance-driven campaigns to engaged tech audiences worldwide.

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